Consumer Behavior Building Marketing Strategy 13th Edition by David L Mothersbaugh – Test Bank
Sample Test Chapter 03 The Changing American Society: Values Multiple Choice Questions 1 . Men are more involved than ever in the grocery shopping task because of _____. A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more balance) D. A and B E. all of the above 2 . The percentage of U.S. men who are the primary grocery shopper for their home is _____ percent. A. B. 25 C.
Written for
- Institution
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Strayer University
- Course
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Buss13
Document information
- Uploaded on
- September 26, 2023
- Number of pages
- 70
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
Subjects
- primary grocery shopper
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consumer behavior building marketing strategy