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Case uitwerking Business Marketing

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Case about a mandatory B2B article. Counts to 40% of the total.

Institution
Arteveldehogeschool (Artevelde)
Course
Business Marketing









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Institution
Arteveldehogeschool (Artevelde)
Study
Bedrijfsmanagement: Marketing
Course
Business Marketing
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Uploaded on
September 18, 2023
Number of pages
8
Written in
2023/2024
Type
Case
Professor(s)
Frank libeer
Grade
7-8

Subjects

  • marketing
  • mar
  • b2b
  • business marketing

Content preview

CASE
BUSINESS
MARKETING
Frank Libeer
Business Marketing

5 mei 2023

Fleur Brulez en Lotte Van Caeneghem
2MAR01
Group 10

, Table of content
1. Describe the company or organization: What are they doing? What is their core business, product or
service?......................................................................................................................................................... 2

2. If your article is not about a specific company, then you describe the topic or the subject. What is it about
exactly?......................................................................................................................................................... 3

3. How is this article linked to recent events or trends?..................................................................................4

4. Reveal 3 links between the article and the course?.....................................................................................5

5. Sources...................................................................................................................................................... 7




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