As part of this report I’ve been exploring the different methods of communication and the ways they are being transmitted, so I will be
outlining electronic and non-electronic methods for communicating business information.
Non-electronic communication involves the distribution of a message, normally in forms of: letters, invoices, reports, etc. This form of
communication is not as popular as it was before, but it provides to companies other ways to communicate instead of electronic
communication.
Electronic communication refers to the transfer of written, images, data, sounds, intelligence, signs sent via an electronic device such a mobile
phone, computer, tablet, etc. electronic communication allows people to interact in different ways and forms and it makes the send of
information much more easier.
Methods of written communication
Brief description Target audience Electronic or Non-electronic
Letter Letter is one type of written The target audience of this type of Non-electronic because electronic devices
communication addressed to a communication could be any person are not being implemented.
person or organisation to give them related with the company it could be
news or any other information. external and internal, for example a
Normally sent by mail enclosed in an letter could be sent to a company
envelope. It is used to inform and customers informing them about their
communicate people about any bills.
motif.
Memorandum Memorandum is another type of The target audience of this can be an Non-electronic because electronic devices
written information, it is a document internal source because it is normally are not being implemented. It also can be
or a note that helps the memory by sent to employees, for example a electronic because it can be sent thought
recording observations or events on company sent a memorandum to email.
a topic. It is also a short document employees to remind them about new
that exchanges information between products a services that he company is
different departments of an offering.
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, organisation to communicate some
indication, recommendation,
instruction, prevision, etc.
Invoice Is a business document that reflects The target audience of invoice can be Non-electronic and electronic (online
all the information of a purchase external and is aimed to customers banking) because electronic devices are not
operation. It is issued by a seller to a that have purchased an item or it being implemented except from online
buyer. It is used to inform a company could aimed to the own company banking
or a person how much money they informing the purchase of new
should paid. products for example, Apple Inc. sent
an invoice to O2 to show the purchase
information of their products.
Publicity material Publicity material is other way of The target audience of publicity Non-electronic because electronic devices
written information, information material can be an external source are not implemented.
disseminated to news media by a and is aimed at would be mainly the
company with the purpose of customers, for example one type of
generate unpaid media exposure. It is publicity material offered to
used to make people know about the customers are the leaflets, which are
company products and services by used to inform and communicate to
informing them. customers the company services and
products
e-mail Email another type of written The target audience of email can be Electronic because electronic devises are
information, it is a red service that external and internal and can be any being implemented.
allows users send and receive person that is related and have had
messages from other persons or contact with the company. For
companies. It is used to send example an email can be send to a
information, documents, customer informing about new offers
presentations, and other files to that the company is given or an email
other people. can be referred to an employee to
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