INFLUENCER
MARKETING
,VERY FEW THINGS CAN DRIVE A SALE AS EFFECTIVELY AS A
WORD-OF-MOUTH RECOMMENDATION.
THIS AGE OLD INSIGHT IS MORE RELEVANT THAN EVER IN
A DIGITAL WORLD WHERE 95% OF MILLENNIALS CONSULT
THEIR PEERS WHEN MAKING A PURCHASE DECISION.
(SOURCE : SOCIAL CHORUS)
THE SUCCESS OF NATIVE ADVERTISING IS NO SURPRISE
GIVEN THAT 70% OF CONSUMERS WANT TO LEARN ABOUT
A PRODUCT THROUGH CONTENT RATHER THAN THROUGH
,WHO IS AN INFLUENCER?
1. AN INFLUENCER CAN BE DEFINED AS SOMEONE WITH AN
ABOVE AVERAGE ABILITY TO AFFECT OTHERS WITH THEIR
THOUGHTS AND OPINIONS
2. QUITE SIMPLY AN INFLUENCER IS SOMEONE WHO HAS
BUILT UP ENOUGH CREDIBILITY WITH A CERTAIN AUDIEN
TO BE ABLE TO HAVE AN EFFECT ON WHAT THEY SPEND
THEIR MONEY ON
,
MARKETING
,VERY FEW THINGS CAN DRIVE A SALE AS EFFECTIVELY AS A
WORD-OF-MOUTH RECOMMENDATION.
THIS AGE OLD INSIGHT IS MORE RELEVANT THAN EVER IN
A DIGITAL WORLD WHERE 95% OF MILLENNIALS CONSULT
THEIR PEERS WHEN MAKING A PURCHASE DECISION.
(SOURCE : SOCIAL CHORUS)
THE SUCCESS OF NATIVE ADVERTISING IS NO SURPRISE
GIVEN THAT 70% OF CONSUMERS WANT TO LEARN ABOUT
A PRODUCT THROUGH CONTENT RATHER THAN THROUGH
,WHO IS AN INFLUENCER?
1. AN INFLUENCER CAN BE DEFINED AS SOMEONE WITH AN
ABOVE AVERAGE ABILITY TO AFFECT OTHERS WITH THEIR
THOUGHTS AND OPINIONS
2. QUITE SIMPLY AN INFLUENCER IS SOMEONE WHO HAS
BUILT UP ENOUGH CREDIBILITY WITH A CERTAIN AUDIEN
TO BE ABLE TO HAVE AN EFFECT ON WHAT THEY SPEND
THEIR MONEY ON
,
