Magento Certified Solution Specialist

What is the difference between Omni Channel and multichannel retailing? - Answer- MultiChannel means providing different platform like web, mobile, etc. to facilitate the sale of products/item Omni-Channel is a step above MultiChannel. Omni-Channel dictates that we should provide same brand experience irrespective of channel/medium customer choose How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? - Answer- Duplicate content - ensure that each product will have a unique description and that there is only a single path to the same product Meta content - ensure that this is populated and crawlable Meta title - again, make sure that this is populated Keyword search terms - make sure that this information is populated and relevant Attribute weight - when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight What is a "canonical link element"? - Answer- Used for SEO that will describe the 'proper' link that should be used For example 'Show All' on a category listing page as opposed to the individual pages What "social merchandising" techniques and tools are used in commerce? - Answer- Original concept wan the display of ratings, likes, comments and purchases from either a social network or a broader community This can involve onsite ratings and reviews Currently the trend is moving towards matching customer interests with product offering When is SSL required when transacting data online? - Answer- When is SSL required when transacting data online? Secure Socket Layer - required as it will encrypt the data that is entered client side when transmitting to the application What is PA-DSS? When should PA-DSS be applied? - Answer- Payment Application Data Security Standard PA-DSS was implemented in an effort to provide the definitive data standard for software vendors that develop payment applications This should be applied on any site that is utilizing payment applications What is the process for getting a site certified as PCI-compliant? - Answer- Utilize a PCI scanning tool that will provide a report on the level of compliance. If there are any failures, they will need to be addressed and resolved before a rescan is to take place.