BA109 Quiz 8 Questions and Answers 100% Correct(SCORED A+)

The specific group of customers at whom a company aims its goods and services is its target market. - ANSWER-True Since front-line service workers are not able to predict the causes of customer complaints, managers must be the ones to identify potential customer service problems. - ANSWER-False A combination of news covered by the media that boosts sales without having to pay is best described by the term: - ANSWER-public relations. Because a majority of the average company's sales come from present customers, few can afford to alienate any customers. - ANSWER-True One disadvantage of total quality management (TQM) is that its principles apply only to manufacturers. - ANSWER-False A study by the National Science Foundation concluded that when pay is linked to performance, employees' motivation and productivity climb by as much as ________ percent. - ANSWER-63 The increasing diversity of our population is creating a marketing "threat" to small businesses because they cannot profitably serve small niches. - ANSWER-False Whic