COM2602
ASSIGNMENT 01
SEMESTER 02 2023
PASS WITH AN 80% OR MORE
FOR ASSIGNMENT, PORTFOLIO & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,Table of Contents
INTRODUCTION.....................................................................................................................................1
QUESTION 1...........................................................................................................................................1
COMMUNICATION IN THE ORGANISATION............................................................................................1
1.1 An overview of what organisational communication is................................................................1
The five fields of organisational communication............................................................................2
1.2 Concepts of strategy....................................................................................................................5
1.2.1 Strategy communication.......................................................................................................5
1.2.2 Communication strategy.......................................................................................................6
1.2.3 Communication of strategy...................................................................................................6
QUESTION 2...........................................................................................................................................7
THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION.............................................7
2.1 Communication integration.........................................................................................................7
2.2 The alignment of messages from all sources...............................................................................7
QUESTION 3...........................................................................................................................................9
COMMUNICATION INTEGRATION PROCESSES AND MANAGEMENT......................................................9
3.1 The ten divers of integration........................................................................................................9
QUESTION 4.........................................................................................................................................13
INTEGRATED COMMUNICATION MEASUREMENT................................................................................13
4.1 Two ways in which IMC is evaluated..........................................................................................13
4.2 The three primary research tools used in the IM audit..............................................................14
CONCLUSION.......................................................................................................................................14
SOURCES CONSULTED..........................................................................................................................15
, INTRODUCTION
The following assignment will provide, definitions, discussions and elaborations on
the following themes: Communication in the organisation, The Rationale for
Integrating Organisations’ Communication, Communication Integration Process and
Management, and Integrated Communication Measurement. An overview of what
organisational communication is, and its constituent fields will be provided, the
concepts of strategy, that is, Strategy communication, Communication strategy and
Communication of strategy will be discussed. Communication integration will be
defined as well as a description of the alignment of messages from all sources.
Additionally, the ten divers of integration will be explained. Lastly, two ways in which
IMC is evaluated will be discussed, and the three primary research tools used in the
IM audit will also be discussed.
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 An overview of what organisational communication is
Organisational communication is a discipline focused on the interaction between
individuals; it examines how organisational framework, types of messages,
communication pathways, and individual conduct intersect (Angelopulo and Barker
2013: 13). This field requires practical research that tackles existing issues within
organisations (Angelopulo and Barker 2013: 13). During the initial business
gathering mentioned earlier, participants posed inquiries, shared thoughts, and
endeavoured to establish a definition for organizational communication (Angelopulo
and Barker 2013: 13).
1
ASSIGNMENT 01
SEMESTER 02 2023
PASS WITH AN 80% OR MORE
FOR ASSIGNMENT, PORTFOLIO & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,Table of Contents
INTRODUCTION.....................................................................................................................................1
QUESTION 1...........................................................................................................................................1
COMMUNICATION IN THE ORGANISATION............................................................................................1
1.1 An overview of what organisational communication is................................................................1
The five fields of organisational communication............................................................................2
1.2 Concepts of strategy....................................................................................................................5
1.2.1 Strategy communication.......................................................................................................5
1.2.2 Communication strategy.......................................................................................................6
1.2.3 Communication of strategy...................................................................................................6
QUESTION 2...........................................................................................................................................7
THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION.............................................7
2.1 Communication integration.........................................................................................................7
2.2 The alignment of messages from all sources...............................................................................7
QUESTION 3...........................................................................................................................................9
COMMUNICATION INTEGRATION PROCESSES AND MANAGEMENT......................................................9
3.1 The ten divers of integration........................................................................................................9
QUESTION 4.........................................................................................................................................13
INTEGRATED COMMUNICATION MEASUREMENT................................................................................13
4.1 Two ways in which IMC is evaluated..........................................................................................13
4.2 The three primary research tools used in the IM audit..............................................................14
CONCLUSION.......................................................................................................................................14
SOURCES CONSULTED..........................................................................................................................15
, INTRODUCTION
The following assignment will provide, definitions, discussions and elaborations on
the following themes: Communication in the organisation, The Rationale for
Integrating Organisations’ Communication, Communication Integration Process and
Management, and Integrated Communication Measurement. An overview of what
organisational communication is, and its constituent fields will be provided, the
concepts of strategy, that is, Strategy communication, Communication strategy and
Communication of strategy will be discussed. Communication integration will be
defined as well as a description of the alignment of messages from all sources.
Additionally, the ten divers of integration will be explained. Lastly, two ways in which
IMC is evaluated will be discussed, and the three primary research tools used in the
IM audit will also be discussed.
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 An overview of what organisational communication is
Organisational communication is a discipline focused on the interaction between
individuals; it examines how organisational framework, types of messages,
communication pathways, and individual conduct intersect (Angelopulo and Barker
2013: 13). This field requires practical research that tackles existing issues within
organisations (Angelopulo and Barker 2013: 13). During the initial business
gathering mentioned earlier, participants posed inquiries, shared thoughts, and
endeavoured to establish a definition for organizational communication (Angelopulo
and Barker 2013: 13).
1
