TEX2601 EXAM PORTFOLIO 2023.

TEX2601 EXAM PORTFOLIO 2023.Detailed working, solutions, memo, notes & explanations.QUESTION 1 (10) 1.1 In a newspaper article, the lead is often referred to as a summary lead because it summarises the relevant information by asking the most common questions. List these questions. (5) Read the following newspaper article and answer the question that follows. Man drives car into crowd at Pretoria Farmers’ Market Nine lives lost in American style assassination This study source was downloaded by from CourseH on :06:04 GMT -05:00 By Patience Lekalala Nine people were killed when a man drove his car into a crowd of Christmas shoppers at the Pretoria Farmers’ Market on Saturday morning. The motive for the incident is still unknown. The incident took place at approximately 08:12, when a man, aged 26, drove a Ford Ranger through a security barrier and into a crowd of unsuspecting shoppers at the Pretoria Farmers’ Market. *PHOTO* Driver arrested after ploughing through crowd. The organiser of the Farmers’ Market, Pieter Cronje, confirmed the damage and added that the market will only reopen in January: “This incident Police spokesperson, Jay Cele, confirmed the death toll, saying that nine people lost their lives. “Five others were seriously injured. One of which had to be “It is like losing a brother. He will be sorely missed.” has shocked our community to its core. The victims include stall owner Johnny Ensslin who has been a part of the Market for the past fourteen years. It is like airlifted to hospital.” Cele also commented on the structural damage caused by the incident, confirming that six stalls were completely destroyed: “When he broke through the parking barrier, he drove straight through 3 stalls. You must remember that these are permanent structures, but they are not made of brick. With a bit of force, it can easily be flattened. The bakkie then crossed a pedestrian street and came to a standstill by flattening three more stalls.” losing a brother. He will be sorely missed.” Police are still investigating the incident and urge any member of the public with more information, or with video footage of the incident to contact Captain Cele on . A memorial service will be held for all victims on Saturday 28 December 2022. Strict Covid precautions will be in place. The Pretoria Farmers’ Market will remain closed until further notice. 1.2 What answers does the lead in the article above give to the five questions you listed in 1.1 above? Write down each of the questions again and provide the answers next to it. (5) QUESTION 2 (10) Read the following email and answer the questions that follow. From: To: Cc: Bcc: Subject: The way things are Dear Jonathan Happy Hamburger has served the South African market for the 32 years, and you have been a vital part of our success. This study source was downloaded by from CourseH on :06:04 GMT -05:00 The Covid pandemic has however taken its toll, and we are struggling to make ends meet. As you know, everyone in the hospitality industry is having a hard time due to financial constraints. The fact that the public cannot come to us, and the fact that people have less money to spend on eating out, is affecting us. In order to keep the business afloat, we must make tough decisions, and due to a lack of steady income, we must let you go. This is not an easy decision, and we hate to see you go. We will assist you with the UIF and Covid Social Grant applications. If we survive the pandemic and business picks up again, we will be sure to give you a call. Cheers Cathy 2.1 What type of email is the email above? Choose the correct answer. a. A persuasive email b. A bad news email c. A recruitment email (1) 2.2 Name the four parts a bad news e-mail usually consists of. (4) 2.3 The subject line of the email above is extremely poor. It is not telling the reader what the email is about and can even be seen as misleading. Suggest a better subject line. (1) 2.4 The email above ends with a very informal greeting of “Cheers”. This greeting does not suit the register and tone of the rest of the email. Suggest an improved greeting for the end of the email.(1) 2.5 The email above does not include the sender’s email signature. Suggest a suitable email signature for Cathy. (3) QUESTION 3 (40) Write a persuasive email You are a BA (Honours) student in Communication Science. You are about to finish your honours degree and you would like to further your studies by enrolling for a master’s degree. You would like Professor Piet Mogoboya to be your supervisor for your MA. He has a good reputation, and you know that he would be able to open doors for you in the future. Your marks are very good, and you work really hard on your studies, but there is one problem: you are currently an inmate in Kgosi Mampuru II Prison in Pretoria. You are afraid that Prof. Mogoboya would not want to be your supervisor once he finds out that you are incarcerated. Write a persuasive email to Professor Piet Mogoboya wherein you ask, and try to persuade, him to be your supervisor for your master’s degree in Communication Science. Your email must also reveal that you are currently imprisoned. This study source was downloaded by from CourseH on :06:04 GMT -05:00 Make use of the PAS framework. The structure of your email should include the following: 1. Open with a buffer: a. A sentence that serves as a friendly introduction. b. Provide neutral / positive information. 2. State the problem: a. Indicate the problem. b. Provide the facts. c. Keep it short. 3. Agitate the problem: a. Explain how bad the problem is. b. Explain how the problem could get worse. 4. Provide a solution: a. State a solution politely. b. Don’t come across as too clever and self-assured. c. The solution must look like an obvious answer that suits everyone. See section 3.7.2 in Lesson 3 for more on the persuasive email before you start to write your email. We will focus mostly on the internal structure of your persuasive email during the assessment thereof but remember to include a subject line for your email, a formal salutation, and an email signature. The register of your email needs to be formal and the tone professional. Length: 1 page. Pay attention to the following assessment criteria: ASSESSMENT CRITERIA MARK External structure: (subject line, salutation, email signature) 10 Internal structure: (are these elements present: a buffer, has the problem been stated?, has the problem been agitated?, has a solution been provided?) 10 Content: (is the content for the buffer, the problem, the agitation of the problem, and the solution coherent, information not too dense or sparse, information structured logically?) 10 Language: (spelling, syntax, grammar, formal register, professional tone) 10 Total for Question 1: (10) Total for Question 2: (10) Total for Question 3: (40) TOTAL FOR EXAM PORTFOLIO: [60]