Class notes
MRKT 140 - Intro to Marketing - Chapter 8 Notes
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12
Uploaded on
17-08-2023
Written in
2021/2022
In-depth detailed lecture class notes for Chapter 8. Chapter 7 is not covered in class.
Institution
City College Of San Francisco
Course
MRKT 140
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Written for
- Institution
-
City College Of San Francisco
- Course
-
MRKT 140
Document information
- Uploaded on
- August 17, 2023
- Number of pages
- 12
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Marilyn goodman
- Contains
- All classes
Subjects
- target market
- market segment
- market segmentation
- segmentation variables
- geographic segmentation
- demographic segmentation
- age
-
tweens
-
teens
-
lifestyles
-
personality
-
motives
-
geod
-
psychographic segmentation
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MRKT 140 - Intro to Marketing - Exam 2 Class Notes: Chapters 6, 8, 9
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