Unit 12
P1P2
Internet Marketing: Internet marketing is online marketing which is where a business will
advertise and market using the web to drive direct sales via electronic commerce.
E-commerce:Commercial transactions conducted electronically on the Internet
Affiliate programme:An affiliate program is an automated electronic program that involves
a Web advertiser and recruited webmasters. The webmasters, as affiliates, place the
company's advertisements on their individually owned websites. The ads in affiliate
programs are linked to company websites and are referred to as affiliate links.
SEO:the process of maximizing the number of visitors to a particular website by ensuring
that the site appears high on the list of results returned by a search engine.
SEM:Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages (SERPs)
primarily through paid advertising.
PPC:Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model
used to direct traffic to websites, in which an advertiser pays a publisher (typically a website
owner or a network of websites) when the ad is clicked.
PPV:The purchase price variance is the difference between the actual price paid to buy an
item and its standard price, multiplied by the actual number of units purchased. The formula
is: (Actual price - Standard price) x Actual quantity = Purchase price variance.
Marketing mix: The marketing mix includes price, product, promotion and place. The place
would have changed for ASDA as they have moved their business to online as well as having
stores for their customers. The promotion aspect of the marketing mix would also change
for ASDA as they would be able to promote their business online through things such as
sending their customers emails updating them on promotions online and in the store. It
would be beneficial for ASDA to promote online through email as it would mean that the
customers would be getting updates on promotions that would be tailored to them and
their shopping and they would feel more valued with the company if they were being
contacted about deals.
Relationship marketing: ASDAs relationship with their customers would have improved
when they started moving their business online, this is because they can then directly
contact their customers if they would like to be contacted about deals and promotions that
they have on . The customer would feel like a relationship was built up and would likely
P1P2
Internet Marketing: Internet marketing is online marketing which is where a business will
advertise and market using the web to drive direct sales via electronic commerce.
E-commerce:Commercial transactions conducted electronically on the Internet
Affiliate programme:An affiliate program is an automated electronic program that involves
a Web advertiser and recruited webmasters. The webmasters, as affiliates, place the
company's advertisements on their individually owned websites. The ads in affiliate
programs are linked to company websites and are referred to as affiliate links.
SEO:the process of maximizing the number of visitors to a particular website by ensuring
that the site appears high on the list of results returned by a search engine.
SEM:Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages (SERPs)
primarily through paid advertising.
PPC:Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model
used to direct traffic to websites, in which an advertiser pays a publisher (typically a website
owner or a network of websites) when the ad is clicked.
PPV:The purchase price variance is the difference between the actual price paid to buy an
item and its standard price, multiplied by the actual number of units purchased. The formula
is: (Actual price - Standard price) x Actual quantity = Purchase price variance.
Marketing mix: The marketing mix includes price, product, promotion and place. The place
would have changed for ASDA as they have moved their business to online as well as having
stores for their customers. The promotion aspect of the marketing mix would also change
for ASDA as they would be able to promote their business online through things such as
sending their customers emails updating them on promotions online and in the store. It
would be beneficial for ASDA to promote online through email as it would mean that the
customers would be getting updates on promotions that would be tailored to them and
their shopping and they would feel more valued with the company if they were being
contacted about deals.
Relationship marketing: ASDAs relationship with their customers would have improved
when they started moving their business online, this is because they can then directly
contact their customers if they would like to be contacted about deals and promotions that
they have on . The customer would feel like a relationship was built up and would likely
