ASSIGNMENT 1 FRONT SHEET Unit 1 Business and Business Environment.

ASSIGNMENT 1 FRONT SHEET Qualification BTEC Level 4 HND Diploma in Business Unit number and title Unit 1: Business and Business Environment Submission date Date Received 1st submission Re-submissionDate Date Received 2nd submission Student Name Student ID Class Assessor name Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice. Student’s signature Grading grid P1 P2 M1 M2 D1  Summative Feedback:  Resubmission Feedback: Grade: Assessor Signature: Date: Internal Verifier’s Comments: Signature & Date: Table of Contents I. The definition and basic concepts about marketing 4 1. The definition 4 2. The basic concepts 4 II. The key roles and responsibilities of the marketing function 7 1. In organizational context 7 2. in the context of current marketing environment 8 3. Marketing process 9 4. B2B and B2C marketing 10 4.1 Definition 10 4.2 The difference between B2B and B2C 11 4.3 Conclusion 12 III. Interrelationship between marketing function and other functional units 13 1. Interrelationship within organization 13 2. Interrelationship in the wider organization context: 15 3. The significance of interrelationships between marketing and other functional units of an organization 17 4. Key elements of marketing functions and interrelations with other functional units of organization 18 IV. Conclusion 18 REFERENCES 19 I. The definition and basic concepts about marketing: 1. The definition: Marketing is the method by which individuals are interested in the product or service of your company. This is done by researching, analyzing and understanding the interests of your perfect customer. Marketing covers all elements of a company, including product growth, techniques of production, sales, and marketing. (Forsey, 2019) 2. The basic concepts: Marketing concepts relate to the philosophy a business use to identify and fulfill the needs of its customers, benefiting both their customers and the company. (oxidian, 2019) This proposes in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. (oxidian, 2019) Because the importance of customer needs and wants in marketing so we have to understand them correctly: - Needs: something the customer must have in their life so that they will have needs to use the products or the services that the business has made. - Wants: something is a wishes, shaped on trend. Wants are not essential for basic survival. - Demands: the customer has the potential to demand something more with their money, what they paid. ................................................continued...................................................