MKT 305 Quiz 2 Ch 3 and 4 Mkt 305Final Exam Review Exam 2023.

Review Test Submission: Quiz 2 (90 points) SKIP TO COURSE MENUSKIP TO TOP FRAME TABS Content Course Consumer Behavior Test Quiz 2 (90 points) Status Completed Attempt Score 87 out of 90 points Time Elapsed 50 minutes out of 2 hours. Instructions This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in Chapter 3. The second 15 questions cover the material in Chapter 4. Be sure you are in the correct Chapter when you take the quiz.  Question 1 3 out of 3 points Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____. Answer Selected Answer: involuntary attention Correct Answer: involuntary attention  Question 2 3 out of 3 points Which of the following refers to the removal of bad stimuli as a way of encouraging behavior? Answer Selected Answer: negative reinforcement Correct Answer: negative reinforcement  Question 3 3 out of 3 points _____ refers to a change in behavior resulting from the interaction between a person and a stimulus. This study source was downloaded by from CourseH on :24:45 GMT -05:00 Answer Selected Answer: Learning Correct Answer: Learning  Question 4 3 out of 3 points The first step in the perceptual process is called _____ and refers to process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses. Answer Selected Answer: exposure Correct Answer: exposure