AD4-E558 Adobe Market Engage Business Practitioner Expert Practice Test questions with correct answers

John received multiple complaints from Sales Directors about the quality of MQLs. The Sales team shared that the 80% of the MQLs are of poor quality and not sales ready. What are the two steps that John must complete in order fix the lead scoring model? (Choose two.) - Reduce the scores of all behavior scoring programs by 10 points. - Improve scoring logics to prevent the wrong leads coming to sales. - Stop using Demographic score for 3 months to see if this helps in improving the quality of MQLs. - Look closely at high scoring leads that didn't turn into opportunities. - Answer - Improve scoring logics to prevent the wrong leads coming to sales. - Look closely at high scoring leads that didn't turn into opportunities. In the Used by tap of a program, an Adobe Marketo Engage marketer can see where the program is referenced. What is a good example of reference of PROGRAM A? - A smart campaign in PROGRAM B has the filter Member of Program: PROGRAM A - A smart campaign in PROGRAM B has the filter Filled out Form: PROGRAM A.form - A Program Performance report in Analytics includes PROGRAM A - Answer A smart campaign in PROGRAM B has the filter Member of Program: PROGRAM A A marketer has been asked to create an interesting moment to track when a person has an opportunity opend. Which Interesting Moment Type should be used? - E-Mail - Web