DPR3702 Assignment 1 (ANSWERS) Semester 2 2023 - DISTINCTION GUARANTEED

Well-structured DPR3702 Assignment 1 (ANSWERS) Semester 2 2023 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). 1.1 Explain your understanding of the term “public relations in the industry”. Support your answer with suitable examples. [5] 1.2 Identify one South African campaigning organisation [1] 1.3 Distinguish between pressure groups and campaigning organisations. [2] The environment is one of the ten principles or focal points of the United Nations Global Compact (UNGC). For more information on the principles, click on the hyperlink below: You are the head of public relations at Dzomo La Mupo – a company name which, in the Tshivenda language, means “the voice of nature” (or “the environment”). The organisation fights for the protection of the environment. For more information on the organisation visit the following website: You have been tasked to propose campaign tactics that Dzomo la Mupo can use in their fight to protect the environment. 1.4 Murovhi Limited is a mining giant with operations in South Africa and beyond. Workers of the Bambanani Progressive Mine Workers Union have been on a protracted strike for two months over a wage dispute. Management and the union negotiators have abandoned the negotiation table. As a public relations practitioner, explain to both parties how they can use consensus-Oriented- public relations to resolve their disputes. Provide practical examples to demonstrate your understanding of consensus-oriented public relations. [6] 1.5 In response to the high rate of gender-based violence in your community, some of the members of the community decided to form an organisation to create awareness of GBV. Proposed a mission statement for this organisation. [2] 1.6 Public Relations Plan: Develop a Public Relations Plan using the Matla A Bana as your case study. Matla A Bana is an organisation for advocates for child abuse in South Africa. You have been appointed as the director of communication to lead the development of a public relations plan for Matla A Bana (Do not contact the organisation). To access more information about this organisation use the link below Matla A Bana - A voice against child abuse. Your Public Relations plan must include the following: (a) Research: Your research should address the problem Matla A Bana is trying to resolve through their vision and mission which informs its strategic goals. Your research should aim to answer the following questions: • Is this a relatively big or little problem? • What are the larger areas of concern into which the problem may fit? • Is this a problem facing the public? • If it is more than one problem, how should it be broken down? • Does additional research need to be undertaken at this point to determine the extent of the problem? (b) Objectives [2] (C) Programming [6] (d) Evaluation [4] 1.7 Self-reflection • Please write a short paragraph to explain what you have learnt from this unit. • What were the challenges you encountered as you worked through the learning unit? (5) Question 2: Public Sector Communication 2.1 Distinguish between policy communication and political communication and highlight your answer with suitable examples. [2] 2.2 Watch a media interview or conference of a political party on any policy issue such as education, health or similar. Summarise the party's policy position as articulated by the interviewee. [6] 2.3 Differentiate between public information campaigns and public communication campaigns. Your answer should reflect the communication type of each campaign. [2] 2.4 Visit the Twitter account of a government department and read one of the media releases. After reading the media release, you should summarise it. [6] 2.5 With the aid of examples of social marketing objectives, appraise the notion of “social marketing” and its value in society. [2] 2.6 The communication between NSFAS applicants and NSFAS has been under scrutiny for some time. Every year there is always a communication breakdown which results in many challenges for students. You have been asked by the NSFAS CEO to suggest four effective communication channels to improve communication with students. [4] 2.7 Distinguish between agenda-setting theory and social marketing theory. [2] 2.8 With the aid of examples, critically evaluate the four Ps of marketing within a social context. Illustrate your answer using a simple flow diagram. [8] 2.9 You will find the Government Communication Policy from the URL below, read pages 22 and 23 to answer the questions. %20Cabinet%20Approved%200ct% . Discuss in detail the three public participation structures/ forum with relevant examples and the role of government communication in each forum. [16]