C779 WEB DEVELOPMENT FOUNDATIONS MASTER TEST|UPDATED&VERIFIED|100% SOLVED|GUARANTEED SUCCESS

dithering The ability for a computer to approximate a color by combining the RGB values. hexadecimal A base-16 number system that allows large numbers to be displayed by fewer characters than if the number were displayed in the regular base- 10 system. In hexadecimal, the number 10 is represented as the letter A, 15 is represented as F, and 16 is represented as 10. rule In a style sheet, a format instruction that consists of a specified selector and the properties and values applied to it. sans-serif A font style that does not use decorative strokes at the tips of characters. Includes the Arial font family. selector In a style sheet, any element to which designated styles are applied. serif A font style that uses characters with small decorative additions at the outermost points of the characters, called strokes. Includes the Times and Times New Roman fonts. hyperlinks Embedded instructions within a text file that link it to another point in the file or to a separate file. link rot The phenomenon in which hyperlinks on a Web site gradually become invalid as referenced Web page content, links and page locations change. client-side script Code embedded into an HTML page and downloaded by a user; resides on the client and helps process Web form input. Common clientside scripting languages include JavaScript and VBScript. Common Gateway Interface (CGI) A program that processes data submitted by the user. Allows a Web server to pass control to a software application, based on user request. The application receives and organizes data, then returns it in a consistent format. server-side script Code that resides on a server to help process Web form input. Server-side CGI scripts are commonly written in Perl. image map A Web page image with clickable regions that are defined as "hot spot" hyperlinks to other pages or page sections. more bandwidth. To download a large file in a short amount of time, you need: SSL and TLS are protocols that provide authentication and encryption to secure transactions Which of the following is true of Secure Sockets Layer (SSL) and Transport Layer Security (TLS)? mind share. To design Web pages to be part of a larger marketing strategy, you need to help establish name and brand recognition, otherwise known as: Because you pay to have your page listed as highly as possible in search engine rankings instead of optimizing pages to help make them appear naturally more relevant Why is pay per click (PPC) not considered an "organic" Internet marketing technique? That you have requested a file that does not exist on the specified Web server What does an HTTP 404 error signify? 3-D Secure Which of the following is an XML-based protocol used by credit card companies to add security to online credit and debit card transactions? The Web site's default page When a user enters the minimum amount of information required to connect to a Web site, what will the HTTP server present to the user? Using trend-analysis software to analyze server logs Which of the following is an example of on-site Web analytics? Payment gateway What is the term for a hardware-based or software-based system that mediates between a merchant and an acquirer? An organization that issues digital certificates and helps to ensure the identity of a person, host or process What is a certificate authority (CA)? Aggregator Which term describes a business that markets and sells goods and services that it does not own or store? specify Unicode support for all of your site's Web pages To alleviate language concerns when designing Web pages that will be viewed globally, you should: feature crisp, concise text. Effectively designed business Web sites: To provide a way for a business's customers to find that business over the Internet What is the primary purpose of a business Web site? A site map allows visitors to view a summary of a Web site's structure. Why is a site map an important component of Web page accessibility? A Web site that targets consumers or end users, and sells products and/or services Which of the following best describes the business-to-consumer (B2C) e-commerce model? pull technology. Providing information to a client only upon client request is an example of: the effect of marketing efforts influencing a particular target market or demographic. Mind share is: Java Database Connectivity (JDBC) Which of the following can be run on various systems and is used to update database files? vertical portals. Intranets and extranets are examples of: push technology. Automatically providing information to a client list is an example of: An application that conveys information provided by an end user on a user-input form to a Web server or a database server What is a Common Gateway Interface (CGI) application? Database connectivity Which of the following is considered a back-end issue? Demographics Which Internet marketing practice involves studying trends associated with particular population groups? horizontal portals. Yahoo! and Google are examples of: Business-to-business (B2B) Which term describes an e-commerce model in which a Web-based business sells products and/or services to other businesses? Structured Query Language (SQL) Which of the following is a language used to create and maintain professional, high-performance corporate databases? Brand What is the term for a concept or collection of symbols associated with a product, service or person? The brand should be simple Which of the following is an accepted branding concept in business? Customs Which term describes the national departments responsible for controlling items entering and leaving the country? Open Database Connectivity (ODBC) Which of the following is proprietary to Windows-based operating systems and is used to update database files? A Web site that allows all visitors to collaborate in its construction What is a Wiki site? Search engine optimization (SEO) What is the term for the use of specific techniques to increase a page's or site's rank on a search engine? Common Gateway Interface (CGI) applications. Perl, PHP Hypertext Preprocessor (PHP), Active Server Pages (ASP) and .NET are examples of: Some proprietary formats limit a disabled person's ability to obtain information. Proprietary file formats can enhance the look and feel of your Web site. Which of the following is a drawback to using proprietary formats? Portal What is the term for a Web site that acts as a centralized access point for other sites? is stored in a single table. A flat file is a database in which information: Electronic commerce What is the term for the integration of communications, data management and security capabilities designed to allow organizations and consumers to exchange information about the sale of goods and services?