Amsterdam Business School
University of Amsterdam
Thursday the 24th of November 2016
Case 1 (LEGO) strategic Organization Design UvA 2016 (Grade 8/10) - Answering the following questions: A. Was the choice to outsource a good decision for LEGO from (1) a TCT, and (2) an RBV perspective? B. What should the LEGO Group do next? Consider two options (of the three given in the last paragraph of the case): (1) stick to the original plan and outsource all the distribution to DHL or (2) keep three distribution centers (one operated by DHL and two operated by LEGO).
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