IAB Certification Study Guide and Terms Questions & Answers 100% Verified By Experts

1st Party Data - ANSWERSData that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. An EXAMPLE of 1st Party Data collection would be a credit card company that collects and then anonymizes data from their own customers about purchase trends and personal preferences. For MultiView, our 1st Party Data would include Buyers Guide analytics, NewsBrief analytics, and Programmatic campaign data. 2nd Party Data - ANSWERSData that is collected from or about users of a website or service that the website or service owner then shares with a non-affiliated website or marketing service (a 3rd Party). An example of a 2nd party use of data would be if a credit card company shared de-identified customer data with an airline company looking to market to affluent travelers. 302 Redirect - ANSWERSThe process of a server sending a browser the location of a requested ad, rather than sending the ad itself. Ad servers use 302 redirects to allow them to track activities such as ad requests or ad clicks.