Essay MBA 6301 Business Ethics (mba6301)

Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. For this assignment, you will write an article review that address the following points and questions: • Briefly describe the company and the types of products it markets. • Explain direct (or targeted) marketing and how this company uses the strategy for advertising their products. • Explain two types of unethical pricing practices and support with examples. Is the company you researched guilty of unethical pricing? Offer an example of this company’s pricing to validate your assessment. • Determine how the article contributes to knowledge regarding targeted marketing ethics. How does it inform or illustrate concepts you have learned in this unit? Your article review must be at least three pages, but no more than four double-spaced pages, not counting the title and reference pages. You are required to use at least three outside sources to support your review. Adhere to APA Style when constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please note that no abstract is needed. Unit IV Journal The lesson and reading assignments in this unit discuss the relationship between businesses and environmental issues. Society has started to demand businesses take some responsibility for environmental concerns. Do you believe businesses should be required to help protect the environment? Explain your rationale and offer examples of the consequences of failing to do so or expected positive outcomes to support your position. What specific actions can businesses take to improve environmental concerns? Give two examples of potential actions - one that can have impact at a local level and one that can impact the environment at a global level. Your journal submission must be a minimum of two, but no more than three pages. You are required to use at least two peer- reviewed or academic sources to support your response. All sources used must have citations and references properly formatted in APA Style. Unit VI Project For this assignment, you will write a scholarly paper in which you examine how and why the following areas of concern should be handled or addressed through the application of ethical principles and corporate social responsibility. 1. climate change and global environmental issues 2. differing global labor standards 3. working in countries with known human rights issues 4. respecting cultural diversity and host country values, norms and customs You will present a distinct example to illustrate each of the four areas of concern. You must begin by conducting your own research into the four areas of concern listed above. You may use the Columbia Southern University (CSU) Online Library and/or internet resources to collect information and content. Ensure your resources are peer-reviewed, academic in nature, or from professional sources. Blogs and wikis are not acceptable research sources. Consider the following keywords to begin your search: • international child labor • globalization and human rights • international working standards and conditions • global environmental issues; climate change • global outsourcing • globalization and cultural diversity As you research each of the four issues, you must locate and identify specific cases in the literature of real businesses or companies that have faced these issues in their global business. Your examples can be cases in which they did - or did not - deal with the issue in an effective and ethical manner. You will then write a scholarly paper that presents your findings and demonstrates your synthesis of the business ethics corporate social responsibility concepts covered in this course. You must address the following in your paper. • Begin with an introduction that clearly presents the thesis and roadmap of your paper. Why are these issues a concern for globalizing businesses? • Examine each of the four globalization issues identified above. o Summarize each issue and explain how it can affect global business interactions and/or performance. Consider the impacts not only on the business, but also on the host country and their workers. o Illustrate each issue by presenting at least one real-life example of a company that has faced that particular issue. Your discussion should reveal insightful analysis of your research while integrating critical and logical details from your sources. • Critique how the issue was handled. What was done well? What could have been done differently in a more ethical and responsible approach? What was lost or gained in the example? • Conclude your paper with a summary that answers the following questions: o What is the importance of understanding these issues when a business decides to go global? o How do ethical business practices and corporate social responsibility impact more than a company’s bottom line? Your paper must be a minimum of four, but no more than five pages in length. The title and reference pages do not count toward this requirement. You must utilize at least one distinct external resource in your analysis of each of the four issues, for a minimum of four resources. Adhere to APA Style when constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please note that no abstract is needed. Unit VIII Journal For this assignment you are to search for a code of ethics of a company found online using your favorite search engine. The following bulleted list includes companies whose codes of ethics are easily found online. • Amazon • Apple • Facebook • Target • Walmart After selecting the company and reviewing their code of ethics, answer the following questions. 1. What are some of the main points of the code of ethics? 2. What is particularly striking, or what stands out about the code of ethics? 3. How does the code of ethics aim to protect the consumer? 4. What are the strengths and weaknesses of the code of ethics? 5. Could the code of ethics be improved upon? If so, how? Write at least two double-spaced pages, not counting the title and reference pages. You are required to use at least two outside sources. Adhere to APA Style when constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please note that no abstract is needed.