MNM2615 Assignment 03 2023
UNISA
PASS WITH 75%+
ALL QUESTIONS ANSWERED AND CORRECTIONS
SOLVED
,Table of Contents Page
INTRODUCTION.....................................................................................................................................1
Section 1: Background of SME/SMME...............................................................................................1
Section 2: Assignments 01 corrections and suggestions....................................................................3
Section 3............................................................................................................................................6
The impact of social media on African culture...............................................................................6
How the chosen SME/SMME can use social media to communicate with their potential African
customers......................................................................................................................................7
Impact Investment Group social class............................................................................................8
How social class can have an impact on the chosen SME/SMME..................................................9
The generic marketing communication model.............................................................................10
Section 4: Recommendations..........................................................................................................13
CONCLUSION.......................................................................................................................................13
SOURCES CONSULTED..........................................................................................................................14
, INTRODUCTION
The following assignment will provide discussions, elaborations and information
based on a chosen SME/SMME. The chosen SME/SMME is called Impact
Investment Group, that is the same organisation chosen for assignment 1. A
summary on the background of the chosen SME/SMME will be presented, what the
products or services the SME/SMME offers, where it is situated and who its current
customers are. The second section of the assignment will just focus more on
correcting information from assignment 1. Additionally, the impact of social media on
African culture will be discussed and how the chosen SME/SMME can use social
media to communicate with their potential African customers. The characteristics of
the social class of the chosen SME/SMME will be discussed as well. The generic
marketing communication model will be explained. Lastly, recommendations to the
chosen SME/SMME and on what needs to be done to improve the SME/SMME will
be provided.
The SME/SMME is Impact Investment Group
Section 1: Background of SME/SMME
The Impact Investment Group Of Companies is an organisation with the mission of
contributing significantly to the expansion of small and medium-sized owner-
managed venture-financed enterprises in Southern Africa. The Group's goal is to
support small and medium-sized businesses with the necessary finance to help them
start, expand, and achieve UN Sustainable Development Goal number 8, which is to
"promote inclusive and sustainable economic growth, employment, and decent work
for everyone."
We discover African Solutions to African Problems is their motto. The organisation
was established in 2013. It is situated in Grayston, Sandton, Johannesburg, South
Africa.
1
UNISA
PASS WITH 75%+
ALL QUESTIONS ANSWERED AND CORRECTIONS
SOLVED
,Table of Contents Page
INTRODUCTION.....................................................................................................................................1
Section 1: Background of SME/SMME...............................................................................................1
Section 2: Assignments 01 corrections and suggestions....................................................................3
Section 3............................................................................................................................................6
The impact of social media on African culture...............................................................................6
How the chosen SME/SMME can use social media to communicate with their potential African
customers......................................................................................................................................7
Impact Investment Group social class............................................................................................8
How social class can have an impact on the chosen SME/SMME..................................................9
The generic marketing communication model.............................................................................10
Section 4: Recommendations..........................................................................................................13
CONCLUSION.......................................................................................................................................13
SOURCES CONSULTED..........................................................................................................................14
, INTRODUCTION
The following assignment will provide discussions, elaborations and information
based on a chosen SME/SMME. The chosen SME/SMME is called Impact
Investment Group, that is the same organisation chosen for assignment 1. A
summary on the background of the chosen SME/SMME will be presented, what the
products or services the SME/SMME offers, where it is situated and who its current
customers are. The second section of the assignment will just focus more on
correcting information from assignment 1. Additionally, the impact of social media on
African culture will be discussed and how the chosen SME/SMME can use social
media to communicate with their potential African customers. The characteristics of
the social class of the chosen SME/SMME will be discussed as well. The generic
marketing communication model will be explained. Lastly, recommendations to the
chosen SME/SMME and on what needs to be done to improve the SME/SMME will
be provided.
The SME/SMME is Impact Investment Group
Section 1: Background of SME/SMME
The Impact Investment Group Of Companies is an organisation with the mission of
contributing significantly to the expansion of small and medium-sized owner-
managed venture-financed enterprises in Southern Africa. The Group's goal is to
support small and medium-sized businesses with the necessary finance to help them
start, expand, and achieve UN Sustainable Development Goal number 8, which is to
"promote inclusive and sustainable economic growth, employment, and decent work
for everyone."
We discover African Solutions to African Problems is their motto. The organisation
was established in 2013. It is situated in Grayston, Sandton, Johannesburg, South
Africa.
1
