Consumer Behavior Exam 1 Questions and
Answers High Grade 2023
Marketing strategies: 5 pillars of digital - -1. listening
2. content
3. engagement
4. integration
5. measurement
-Market analysis components - -1. The Consumers
2. The Company
3. The Competitors
4. The Conditions
-market segmentation - -a portion of a larger market whose needs differ from the larger market
-marketing mix - -product, communications, price, distribution, and service
-culture - -the knowledge, beliefs, customs, and values of a group of people
-cultural values - -widely held beliefs that affirm what is desirable
-environment-oriented values - -prescribe a society's relationship to its economic and technical as
well as its physical environment
-other-oriented values - -reflect a society's view of the appropriate relationships between
individuals and groups within that society
-greenwashing - -promoting environmental benefits that are unsubstantiated and on which they
don't deliver
-baby boomers - -higher income, higher education, more tech savvy, defining retirement
differently, strong market for anti-aging products, travel, and financial services
-Generation Xers - -smaller than previous generations, highly educated, more diverse and open
to diversity, cynical and sophisticated about products, ads, and shopping, materialistic and
impatient
-Generation Yers - -technology use, music and pop culture, tolerance, intelligence
-generation z - -digital natives, easily bored, use of music, language and images key to remain
relevant and fresh
-status crystallization - -you fit all of the dimensions of your status
Answers High Grade 2023
Marketing strategies: 5 pillars of digital - -1. listening
2. content
3. engagement
4. integration
5. measurement
-Market analysis components - -1. The Consumers
2. The Company
3. The Competitors
4. The Conditions
-market segmentation - -a portion of a larger market whose needs differ from the larger market
-marketing mix - -product, communications, price, distribution, and service
-culture - -the knowledge, beliefs, customs, and values of a group of people
-cultural values - -widely held beliefs that affirm what is desirable
-environment-oriented values - -prescribe a society's relationship to its economic and technical as
well as its physical environment
-other-oriented values - -reflect a society's view of the appropriate relationships between
individuals and groups within that society
-greenwashing - -promoting environmental benefits that are unsubstantiated and on which they
don't deliver
-baby boomers - -higher income, higher education, more tech savvy, defining retirement
differently, strong market for anti-aging products, travel, and financial services
-Generation Xers - -smaller than previous generations, highly educated, more diverse and open
to diversity, cynical and sophisticated about products, ads, and shopping, materialistic and
impatient
-Generation Yers - -technology use, music and pop culture, tolerance, intelligence
-generation z - -digital natives, easily bored, use of music, language and images key to remain
relevant and fresh
-status crystallization - -you fit all of the dimensions of your status
