NBE Study Guide Funeral Service Marketing/Merchandising Sample Questions with correct Answers

The only non-declinable feel on the General Price List is the: - Answer- basic service fee Which of the following disclosures are required on the General Price List by the FTC Funeral Rule: - Answer- right of selection If a consumer does not want to accept or look at the General Price List: - Answer- you do not have to do anything else The indirect method of approach for casket selection requires: - Answer- adequate pre-counseling How many caskets should be shown in a casket selection room: - Answer- 12-30 In ordering inventory, the funeral home manager knows that the quantity to be purchased which minimizes total cost is the: - Answer- economic order quantity How can a funeral director develop an effective public relations campaign: - Answer- develop public presentations on the value of the funeral The process of planning and executing the development, pricing, promotion, and distribution of an organization's goods/services: - Answer- marketing If a funeral home provides direct cremation, the Amended Funeral Rule requires you to: - Answer- offer alternative containers or wood boxes If a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract, this is known as a: - Answer- cash discount A director's casket sales for a week are as follows: $750 $900 $900 $1,175 $900 The mode is: - Answer- $900 The advantage of the declining price structure: - Answer- CVI improves with higher priced caskets A coffin or casket made entirely of wood and containing no metal parts would be required for the religion: - Answer- Judaism The dimensions of a particular steel casket are 6'6" long and 23" wide. A casket invoiced as 6'6" XX would be how many inches wide: - Answer- 27 Which of the following is classified as a hardwood: - Answer- oak A burial vault which is closed by lowering the dome over the base describes a/an: - Answer- air seal An example of a non-ferrous metal is: - Answer- bronze An option to a traditional casket display room would be: - Answer- a vertical computer program In order to evaluate product needs, the funeral home manager may analyze the number of times sales in a given price bracket occur over a fixed period of time. This is called: - Answer- sales frequency The purchasing, pricing, display, and sale of the product is known as: - Answer- merchandising When collecting market data, the statistical study of human populations with respect to their size, density, distribution, composition, and income is known as: - Answer- demographics The funeral director's casket sales for the week are: $700+$1500+$1200 = $3,400 The mean is: - Answer- $1133.33 A method of price quotation in which one price includes both service and casket is: - Answer- unit pricing According to the FTC Funeral Rule, funeral directors may: - Answer- offer a traditional funeral package at a discount Market research would include market data of the wealth produced in or near a community that provides employment and income to the local population. This is called: - Answer- economic base The best lighting option for the selection room is: - Answer- indirect incandescent If a pre-need sale takes place outside of the funeral establishment, the customer may cancel the contract within: - Answer- 3 days Most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising? - Answe