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Chapter 1: Introduction to Consumer Behavior Questions and Answers High Level 2023
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consumer behavior - -the totality of consumers' decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decision making (overtime) -offering - -a product, service, activity, experience or idea offered by a marketing organization to consumers -what does consumer behavior reflect? - --the totality of decisions about -the acquisition, usage and disposition -of an offering (goods, services, time and ideas) -by decision-makers -overtime -acquisition - -the process by which a consumer comes to an offering Examples: renting, leasing, trading and sharing
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023
