SUMMARY PUBLIC
RELATIONS
TABLE OF CONTENTS
Ch1 public relations origins .............................................................................................................................. 3
Definitions .................................................................................................................................................... 3
Practitioner definitions of PR....................................................................................................................... 4
Public opinion: justifying PR ........................................................................................................................ 4
Chapter 4 Community and society Csr ............................................................................................................ 5
Social and economic change ........................................................................................................................ 5
CSR ............................................................................................................................................................... 5
Philanthropy ................................................................................................................................................ 5
Business case for corporate responsibility: why CSR? ................................................................................ 6
Organisational responsibilities to stakeholders .......................................................................................... 6
Organisational responsibilities to societies ................................................................................................. 6
Corporate responsibility and irresponsibility .............................................................................................. 7
Ethics and business practise ........................................................................................................................ 7
Ethical decision making: theory and practise .............................................................................................. 7
Changing the culture and changing organisational ethics .......................................................................... 7
Ch 10 corporate image identity and reputation .............................................................................................. 8
The controversy of image in PR ................................................................................................................... 8
Corporate image and reputation ................................................................................................................. 8
Corporate identity ....................................................................................................................................... 9
Reputation management and corporate branding ..................................................................................... 9
The corporate branding process................................................................................................................ 10
Measuring corporate image and reputation ............................................................................................. 10
A critical point of view ............................................................................................................................... 10
Chapter 13 Media relations ........................................................................................................................... 11
Media relations or public relations? .......................................................................................................... 11
Media publicity and media relations ......................................................................................................... 11
Origins and history ..................................................................................................................................... 11
RELATIONS
TABLE OF CONTENTS
Ch1 public relations origins .............................................................................................................................. 3
Definitions .................................................................................................................................................... 3
Practitioner definitions of PR....................................................................................................................... 4
Public opinion: justifying PR ........................................................................................................................ 4
Chapter 4 Community and society Csr ............................................................................................................ 5
Social and economic change ........................................................................................................................ 5
CSR ............................................................................................................................................................... 5
Philanthropy ................................................................................................................................................ 5
Business case for corporate responsibility: why CSR? ................................................................................ 6
Organisational responsibilities to stakeholders .......................................................................................... 6
Organisational responsibilities to societies ................................................................................................. 6
Corporate responsibility and irresponsibility .............................................................................................. 7
Ethics and business practise ........................................................................................................................ 7
Ethical decision making: theory and practise .............................................................................................. 7
Changing the culture and changing organisational ethics .......................................................................... 7
Ch 10 corporate image identity and reputation .............................................................................................. 8
The controversy of image in PR ................................................................................................................... 8
Corporate image and reputation ................................................................................................................. 8
Corporate identity ....................................................................................................................................... 9
Reputation management and corporate branding ..................................................................................... 9
The corporate branding process................................................................................................................ 10
Measuring corporate image and reputation ............................................................................................. 10
A critical point of view ............................................................................................................................... 10
Chapter 13 Media relations ........................................................................................................................... 11
Media relations or public relations? .......................................................................................................... 11
Media publicity and media relations ......................................................................................................... 11
Origins and history ..................................................................................................................................... 11
