DECA PERFORMANCE INDICATORS EXAM STUDY Guide (QUESTIONS AND ANSWERS) Graded 100% LATEST UPDATE 2023.

DECA PERFORMANCE INDICATORS EXAM STUDY QUESTIONS AND ANSWERS SCORE 100% LATEST UPDATE 2023/2024. Identify communication channels used in sales promotions. - Sales promotions can be communicated to consumers in a variety of ways. Word-of-mouth, standard media, and online websites are all popular choices for sales promotions, as well as more subtle places such as product placement and point-of-purchase displays. Explain key factors in building a clientele. - When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques. Explain the role of customer services as a component of selling relationships. - Customer service is the direct link between the business and the consumer. When consumers have questions, complaints, or comments about the product or their shopping experience, they will contact customer service and inform them. It is important that employees working in customer service are positive, compassionate, understanding, and able to solve any problems that may arise. It is also important that customer service is available to the consumer at all times. By providing a reliable, helpful customer service for consumers, businesses can improve the overall shopping experience. Explain factors affecting pricing decisions. - There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.