DPR1505 EXAMINATION PORTFOLIO SOLUTIONS 2023 SEMESTER 1

STUDENT NUMBER:

NAMES:

MODULE: DPR1505

Qualification: Diploma in Public Relations Name of module:

The Public Relations Programme Module code: DPR1505

Assessment: Examination Portfolio

Due date: 17 MAY 2023

DECLARATION

TABLE OF CONTENTS

1 INTRODUCTION PAGE


QUESTION 2 PAGE
PUBLIC OPINION AND PUBLIC RELATIONS
PROGRAMMES
ESSAY PAGE


CONCLUSION PAGE


QUESTION 3 PAGE
THE PUBLIC RELATIONS PROGRAMME
THE PUBLIC RELATIONS PROGRAMME
ESSAY PAGE


CONCLUSION PAGE

, REFERENCES PAGE




1. INTRODUCTION

In this assessment, I will be conducting research to gain a deeper understanding of
our target audiences, analyzing our current communication channels and
messaging, and developing a comprehensive communication plan that aligns with
our organizational goals , module and objectives. I will also be evaluating the
effectiveness of our communication efforts to ensure that we are achieving our
desired outcomes and making progress towards our goals. By prioritizing effective
communication strategies, I can enhance the outlines of the module and achieve our
desired outcomes as stated in the introduction of this module.




2 PUBLIC OPINION AND PUBLIC RELATIONS
PROGRAMMES

The Dove's Reverse Selfie (#SelfieTalk) campaign was a successful public relations
campaign that aimed to promote self-confidence and self-esteem among young
women. The campaign encouraged women to share "reverse selfies" of themselves,
which showed their beauty beyond their physical appearance. The campaign was
successful in gaining massive online engagement and was described as "beautiful"
and "powerful." Here are two persuasion techniques that Dove used in this
campaign: