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Chap 1 Business Research Questions and Answers High Distinction 2023
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methods - -refer to techniques and procedures used to obtain and analyse data -methodology - -refers to the theory of how research should be undertaken -Walliman (2011) argues that many of these everyday uses of the term 'research' are not research in the true meaning of the word. As part of this, he highlights ways in which the term is used wrongly: - -• just collecting facts or information with no clear purpose; • reassembling and reordering facts or information without interpretation; • as an esoteric activity with no or little relevance to everyday life; • as a term to get your product or idea noticed and respected.
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Chapter 4: The Business Research Process Questions and Answers High Distinction 2023
