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Chapter 6 - Business Strategy: Differentiation, Cost Leadership, and Blue Oceans Questions and Answers 2023
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Business-level strategy - -the goal-directed actions managers take in their quest for competitive advantage when competing in a single product market -require a choice: strategic trade-off that arise between value and cost -"How will we compete to gain & sustain competitive advantage?" - -Who-which customer segments will we serve? What customer needs, wishes, and desires will we satisfy? Why do we want to satisfy them? How will we satisfy our customers' needs? -Strategic trade-offs - -Choices between a cost or value position. Such choices are necessary because higher value creation tends to generate higher cost.
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International Money and Business summary [211581]2023
