AIPMM - CPM PRACTICE EXAM fully solved 2023

AIPMM - CPM PRACTICE EXAM fully solved 2023intangibility inseparability variability perishability Nature and characteristic of a service Product Price Promotion Place What are the 4 Kotler's Market Strategies? 00:19 01:18 Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire What are the 7 phases of PLC? Conceive Plan Develop Qualify What are the steps of NPD? (Phases) Market Penetration What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) Product Development What is the strategy for existing market/new product? (Ansoff's Growth Matrix) Market Development What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) Diversification What is the strategy for new market/new product? (Ansoff's Growth Matrix) Introduction Market Objective: Gain awareness Competition: None Product: One Price: Skimming/Penetration Promotion: Educate/Inform Place: Limited Growth Market Objective: Stress differentiation Competition: Growing Product: More version Price: Gain market share Promotion: Competitive differences Place: more outlets Maturity Market Objective: Maintain brand loyalty Competition: Many Product: Full Price: Defend market share Promotion: Reminder oriented Place: Max outlets