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Summary International Management - lectures, book & theories Questions and Answers 2023
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Strategic Management - -The process of determining an organization's basic mission and long-term objectives and then implementing a plan of action for pursuing the mission and attaining these objectives. -Why strategic management is important? - -Corporations need strategic management in order to keep track of their increasingly diversified operations in a continuously changing international environment. -Benefits of Strategic Management - -Evidence for effectiveness of planning is mixed. -Strategic planning does not always result in higher profitability. -The specifics of the situation will dictate the success of the process.
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Summary International Management - lectures, book & theories Questions and Answers 2023
