Google Ads Measurement Certification Social Media questions with correct answers

For video campaigns, the last impression of a video ad will get credit for the view-through conversion. CORRECT ANSWER True What can be used to customize how the data is tracked in the Conversions column? CORRECT ANSWER Include in Conversions setting Which three of the following actions can improve your conversion rate? Select All Correct Responses CORRECT ANSWER (B) Use negative keywords to further refine audience traffic (C) Use specific keywords for better conversion rates (D) Use the Search Terms report to reach the right customers Which two of the following statements are true about Attribution reports? Select All Correct Responses CORRECT ANSWER (B) App conversions and store visits are not included in Attribution reports (C) Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out? CORRECT ANSWER (C) Brand Lift