Google Ads Search Certification (Understanding Key Concepts and Definitions from Google Ad Words Platform) questions with correct answers

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal? CORRECT ANSWER Results Results CORRECT ANSWER Use Google Ads' measurement tools to understand how your campaigns are performing. Customization CORRECT ANSWER advertising options with keyword, location, and demographic targeting. Control CORRECT ANSWER Choose how much to spend each day and in every ad auction. Relevance CORRECT ANSWER Connect with the right customers at the right times, like when someone is searching for your products. What are the 5 different campaign types featured on Google Ad Words circa 2020 CORRECT ANSWER Search, Display, Video, Shopping, and App Search Campaign CORRECT ANSWER Drive action on your site when users are searching for similar products or services. With ___ ___ ___, you can make sure potential customers notice your brand, consider your products, and take action. CORRECT ANSWER a search campaign What did La Quinta Inn & Suites do to drive early consideration and re-engage with travelers throughout their trip research? CORRECT ANSWER used data from their customer loyalty program to target Google Search ads and create a strategy to bid on users differently at various stages of the purchase journey, while also driving down their cost-per-booking.