BRAND EQUITY AND ITS
IMPORTANCE TO A
THEME PARK
Roberto Gonzalez
MBA 645
February 19, 2023
,AGENDA
01 Essential Factors of Brand Equity
04 Strategic Communication Plan
Functional Departments Roles and
09 Responsibilities
10 Legal Team
, ESSENTIAL FACTORS
OF BRAND EQUITY
Part 1
IMPORTANCE TO A
THEME PARK
Roberto Gonzalez
MBA 645
February 19, 2023
,AGENDA
01 Essential Factors of Brand Equity
04 Strategic Communication Plan
Functional Departments Roles and
09 Responsibilities
10 Legal Team
, ESSENTIAL FACTORS
OF BRAND EQUITY
Part 1