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Determining KPIs to Measure Strategy Success

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Determining KPIs to
Measure Strategy
Success


Roberto Gonza
MBA 645
Professor Mend

, Marketing Method 1: Billboard


• Billboard SMART marketing
objective
• For the theme park to
successfully penetrate the
amusement and leisure
industry where it will gain 50
percent capacity after running
the campaign for three (3)
months using billboards as a
marketing method.

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