Determining KPIs to
Measure Strategy
Success
Roberto Gonza
MBA 645
Professor Mend
, Marketing Method 1: Billboard
• Billboard SMART marketing
objective
• For the theme park to
successfully penetrate the
amusement and leisure
industry where it will gain 50
percent capacity after running
the campaign for three (3)
months using billboards as a
marketing method.
Presentation title
Measure Strategy
Success
Roberto Gonza
MBA 645
Professor Mend
, Marketing Method 1: Billboard
• Billboard SMART marketing
objective
• For the theme park to
successfully penetrate the
amusement and leisure
industry where it will gain 50
percent capacity after running
the campaign for three (3)
months using billboards as a
marketing method.
Presentation title