Marketing the Brand
Roberto Gonzalez
Southern New Hampshire University
MBA 645
Professor Mendoza
March 12th 2023
, Methods of Consumer Research
Surveys Focus Group Interviews
Surveys are an efficient way of collecting In this consumer research method, the target
large sample data in a limited time sample is grouped in small clusters to host a
planned discussion on a specific subject matter
Data collected using this method can be
conveniently encoded into statistical inputs It is a cost-effective method to assess consumer
for quantitative evaluations behavior through observation for qualitative
assessment
Clear and concise questions are welcome in
Although it may be time-consuming, it allows
surveys to obtain insightful data
the interviewees to engage in deep
This data collection process can be conversation about the proposed
implemented online as well as offline, product/service and comfortably convey their
although the traditional offline method is perceptions
perceived to consume more time than online
The process can also help examine the
execution
prospects of engaging consumers through peer
influence in a group
Sources: (Queensland Government, 2022; (Str
Roberto Gonzalez
Southern New Hampshire University
MBA 645
Professor Mendoza
March 12th 2023
, Methods of Consumer Research
Surveys Focus Group Interviews
Surveys are an efficient way of collecting In this consumer research method, the target
large sample data in a limited time sample is grouped in small clusters to host a
planned discussion on a specific subject matter
Data collected using this method can be
conveniently encoded into statistical inputs It is a cost-effective method to assess consumer
for quantitative evaluations behavior through observation for qualitative
assessment
Clear and concise questions are welcome in
Although it may be time-consuming, it allows
surveys to obtain insightful data
the interviewees to engage in deep
This data collection process can be conversation about the proposed
implemented online as well as offline, product/service and comfortably convey their
although the traditional offline method is perceptions
perceived to consume more time than online
The process can also help examine the
execution
prospects of engaging consumers through peer
influence in a group
Sources: (Queensland Government, 2022; (Str
