Slide 9.1
Chapter 9
CONSUMER ATTITUDE
FORMATION AND CHANGE
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
, Slide 9.2
Figure 9.1 A simple representation of the tricomponent attitude model
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
Chapter 9
CONSUMER ATTITUDE
FORMATION AND CHANGE
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
, Slide 9.2
Figure 9.1 A simple representation of the tricomponent attitude model
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013