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CONSUMER PERCEPTION

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Lecture notes of 6 pages for the course Business management at Business management (CONSUMER PERCEPTION)

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Institution: Business management
Study: Business management
Course: Business management

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Uploaded on: March 25, 2023
Number of pages: 6
Written in: 2022/2023
Type: Class notes
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Contains: All classes

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consumer perception

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Slide 7.1

Chapter 7
CONSUMER PERCEPTION

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 7.2

Figure 7.4 Figure-and-ground reversal

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

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