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CROSS-CULTURAL CONSUMER BEHAVIOUR AN INTERNATIONAL PERSPECTIVE

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CROSS-CULTURAL CONSUMER BEHAVIOUR AN INTERNATIONAL PERSPECTIVE

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Business Management
Course
Business management

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Slide 14.1




Chapter 14
CROSS-CULTURAL CONSUMER
BEHAVIOUR: AN
INTERNATIONAL PERSPECTIVE



Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 14.2




Table 14.1 The world’s most valuable brands
Source : BrandZ Top 100 Most Valuable Global Brands 2011, Milward Brown Optimor, WPP.

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
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2022/2023
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  • cross cultural consumer behaviour an international perspective
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