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INFLUENCE OF CULTURE AND SUBCULTURE ON CONSUMER BEHAVIOUR

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INFLUENCE OF CULTURE AND SUBCULTURE ON CONSUMER BEHAVIOUR

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Business Management
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Business management

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Slide 13.1




Chapter 13
THE INFLUENCE OF CULTURE
AND SUBCULTURE ON
CONSUMER BEHAVIOUR



Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 13.2




Table 13.1 Selected rituals and associated artefacts

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
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  • influence of culture and subculture on consumer behaviour
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