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MARKET SEGMENTATION

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Lecture notes of 8 pages for the course Business management at Business management (MARKET SEGMENTATION)

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Uploaded on
March 25, 2023
Number of pages
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Written in
2022/2023
Type
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  • market segmentation

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Slide 3.1




Chapter 3
MARKET SEGMENTATION




Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 3.2




Table 3.1 Market segmentation categories and selected variables
Source : Reprinted with permission of Strategic Business Insights (SBI); www.strategicbusinessinsights.com/VALS .
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
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