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PERSONALITY AND CONSUMER BEHAVIOUR

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PERSONALITY AND CONSUMER BEHAVIOUR

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March 25, 2023
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2022/2023
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  • personality and consumer behaviour

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Slide 6.1




Chapter 6
PERSONALITY AND CONSUMER
BEHAVIOUR



Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 6.2




Figure 6.1 A representation of the relationships among the id, ego and superego

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
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