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REFERENCE GROUPS AND FAMILY INFLUENCES

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REFERENCE GROUPS AND FAMILY INFLUENCES

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Institution: Business management
Study: Business management
Course: Business management

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Uploaded on: March 25, 2023
Number of pages: 9
Written in: 2022/2023
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reference groups and family influences

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Slide 11.1

Part 3
CONSUMERS IN THEIR SOCIAL
AND CULTURAL SETTINGS
Chapter 11
REFERENCE GROUPS AND
FAMILY INFLUENCES

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 11.2

Figure 11.1 Major consumer reference groups

Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

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