MGT6311 FinalExam (100% all correct answers)

What aspects of a video can be optimized for VSEO? correct answers title, thumbnail, meta tags Give some strategies for VSEO correct answers upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? correct answers search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be included in a video promotion? correct answers as early as possible What are some methods of payment for video ads? correct answers pay if user watches more than 30 seconds, PPC, pay if user watches whole video (total length less than 30 seconds) How do YouTube and Facebook differ in their definitions of a user viewing a video? correct answers YouTube counts a view as more than 30 seconds, Facebook counts a view as more than 3 seconds What are key metrics for success for video ads? correct answers number of views, average view time, CTR on CTA, drop off points Name 5 goals for a video marketing campaign correct answers communication, increase sales, lead generation, provide customer service, promotion How should you determine which metrics to track for a video marketing campaign? correct answers Pick the metrics that will tell the most about the overall goal of the campaign (i.e. if the objective is to increase sales, use CTR, conversion rate, etc) Give an example of paid, owned, and earned media correct answers Google ads (paid), company Facebook page (owned), influencer blog post about new product (earned) What are some features unique to mobile use? correct answers personal, always carried, always on, built-in payment, location services What needs to be considered before starting a mobile marketing campaign? correct answers specific customer segment needs, habits, preferences (will a mobile campaign likely influence target audience?) What does "internet of things" mean? correct answers devices are connected, more data than ever available on customers What metrics (other than downloads) can be used to evaluate an app's success? correct answers number of active users, retention rate, LTV/revenue per customer, session length, crash analytics