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Summary: Surveys and Experiment

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A summary of both lecture content as well as some parts from the book

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February 23, 2023
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2022/2023
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Surveys and Experiments
Created @December 3, 2022 5:26 PM

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Reading 1

Reading 2




SURVEYS
Meant to capture public opinion at anytime

Formatted, rather than open-ended

Because we can collect data from a LARGE sample easily using surveys, the
POPULATION VALIDITY OF THE DATA INCREASES, HENCE, THE EXTERNAL
VALIDITY INCREASES.

Research Questions for SURVEY DESIGNS:

- “To what extent?”
- Correlational design

CON: WE CANNOT RULE OUT ALTERNATIVE EXPLANATIONS




Surveys and Experiments 1

, TYPES OF SURVEYS:

Cross-sectional Survey Design: Measured at ONE POINT OF TIME

- Not expensive
- Cannot determine causal conclusions

Longitudinal Design: To predict something OVER TIME

- Expensive
- Can determine causal conclusions
{BUT SINCE A SURVEY DOES NOT HAVE A HIGH LEVEL OF INTERNAL
VALIDITY, NONE OF THE DESIGNS CAN HELP DETERMINE CAUSALITY,
THEY CAN ONLY GIVE AN IDEA OF CAUSALITY.}

Types of Longitudinal Designs:

TREND STUDY: To study a trend over time. EX: How people feel about gun
control? (can be measured every 5 years). YOU ARE NOT ADDRESSING
SAME PEOPLE, HOWEVER, SAME POPULATION ADDRESSED.5

COHORT STUDY: Examines changes in a POPULATION across time.

- Data is collected from different individuals within the same
cohort over time.
- Often used in developmental studies

- PRO: Gives more information than a Trend Study
- CON: Difficult to examine cause and effect because same
people are NOT studied repeatedly.

PANEL STUDY: Examines changes in INDIVIDUALS over time.

- Data is collected from SAME individuals from the SAME
population.
- Can be cross-sectional or longitudinal. However, panel
studies are done in a longitudinal manner more often.

CROSS-LAGED PANEL SURVEY: Independent and dependent variables
measured at different points of time.




Surveys and Experiments 2
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