EXAMPLE ESSAY Business Management and Strategy Coursework (BPP LPC STAGE 2)

BUSINESS MANAGEMENT & STRATEGY

ASSESSMENT EXAMPLE




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, Contents Page

Page
Number
1. Introduction 4
2. Critical Analysis of pharmaceutical industry 5
a. Threat of new entrants 5
b. Bargaining power of suppliers 7
c. Bargaining power of buyers 8
d. Threat of substitutes 9
e. Industry Rivalry 9
f. Macroeconomic factors 10
g. Summary of key success factors 11
3. Key resources and capabilities 12
a. Resources 12
b. Capabilities 16
4. Competitive advantages 19
5. Strategic Recommendations 21
6. Client relationship recommendations 21
7. Bibliography 22




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