HubSpot Academy social media 100% correct answers 2023
Why is social media an important part of inbound marketing? - correct answer Social media is a one-to-one medium you can use to market in a direct, human way
When you dig deeper into the development of your buyer persona, what type of information do you want to consider? - correct answer Psychographics
True or false? The number of Facebook users across the world is only slightly fewer than the number of people in India. - correct answer False
True or false? Live streaming on Twitter is an important part of the social network. - correct answer True
What is a vanity metric? - correct answer A surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric. - correct answer True
Which KPI will executives be more responsive to? - correct answer Return on investment (ROI)
Why should you start planning the structure of your team by looking at business goals? - correct answer To help you determine what channels and content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about when planning how to structure your social team? - correct answer Gather industry data to support your goal.
True or false? You should develop your social media budget before you create your social media plan. - correct answer False
What did Simon Sinek recommend you do to get people to buy in to your products or ideas? - correct answer Explain to the customer why they need what you're selling.
Social media listening can help - correct answer the people in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear understanding of your - correct answer buyer persona Which of the below statements about social listening is true? - correct answer It gives you the opportunity to measure the performance of your social media
Why would you want to identify who your brand superfans are and reward them? - correct answer People are more likely to purchase a product if a friend or someone they
admire mentions it in social media
True or false? When starting out, make sure you are engaging with customers on every single social media channel. - correct answer False
Inbound is all about being ________-centric, not competitor-centric. - correct answer customer
When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______. - correct answer all of these things
What should you do if your competitor experiences a big, public blunder? - correct answer Be empathetic and helpful towards your competitor's customers
To be a part of the social conversation, you don't necessarily have to be the subject of it. - correct answer True
The following are all ways that social media monitoring can benefit your business, except: - correct answer Measuring the performance of your latest email marketing campaign
Why are animated .gifs useful on social media? - correct answer They can help you demonstrate complex concepts quickly
True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels. - correct answer True
Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan? - correct answer Plan to experiment with publishing more statistics to Twitter and perhaps investing time in doing more original research you can pull stats from and publish to Twitter and other channels
In social media content, "tone" refers to: - correct answer The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience
How are voice and tone related? - correct answer Tone is a subset of voice
Why is social media an important part of inbound marketing? - correct answer Social media is a one-to-one medium you can use to market in a direct, human way
When you dig deeper into the development of your buyer persona, what type of information do you want to consider? - correct answer Psychographics
True or false? The number of Facebook users across the world is only slightly fewer than the number of people in India. - correct answer False
True or false? Live streaming on Twitter is an important part of the social network. - correct answer True
What is a vanity metric? - correct answer A surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric. - correct answer True
Which KPI will executives be more responsive to? - correct answer Return on investment (ROI)
Why should you start planning the structure of your team by looking at business goals? - correct answer To help you determine what channels and content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about when planning how to structure your social team? - correct answer Gather industry data to support your goal.
True or false? You should develop your social media budget before you create your social media plan. - correct answer False
What did Simon Sinek recommend you do to get people to buy in to your products or ideas? - correct answer Explain to the customer why they need what you're selling.
Social media listening can help - correct answer the people in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear understanding of your - correct answer buyer persona Which of the below statements about social listening is true? - correct answer It gives you the opportunity to measure the performance of your social media
Why would you want to identify who your brand superfans are and reward them? - correct answer People are more likely to purchase a product if a friend or someone they
admire mentions it in social media
True or false? When starting out, make sure you are engaging with customers on every single social media channel. - correct answer False
Inbound is all about being ________-centric, not competitor-centric. - correct answer customer
When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______. - correct answer all of these things
What should you do if your competitor experiences a big, public blunder? - correct answer Be empathetic and helpful towards your competitor's customers
To be a part of the social conversation, you don't necessarily have to be the subject of it. - correct answer True
The following are all ways that social media monitoring can benefit your business, except: - correct answer Measuring the performance of your latest email marketing campaign
Why are animated .gifs useful on social media? - correct answer They can help you demonstrate complex concepts quickly
True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels. - correct answer True
Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan? - correct answer Plan to experiment with publishing more statistics to Twitter and perhaps investing time in doing more original research you can pull stats from and publish to Twitter and other channels
In social media content, "tone" refers to: - correct answer The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience
How are voice and tone related? - correct answer Tone is a subset of voice
