D1
Internet Marketing enables Amazon to meet the needs and wants of their customers more effectively as
customers are able to access the site which is efficient and meets the needs and wants of a customers.
Internet marketing also enables Amazon to identify their markets and allows Amazon to do product research
as well in order to attract their potential customers and meet their wants and needs via the online business as
they have blogs on their website which allows customers to write their reviews and suggestions as well as
disadvantages, and therefore there are many disadvantages to internet marketing such as regularly updating
their website to attract customers as well as the difficulty that many customers may not have access to the
web or may not know the procedures of using it.
Amazon communicate with their customers in a variety of ways in order to produce a business to customer
relationship by using internet marketing such as using their online Blogs, this attracts customers who have
pros or cons about Amazon to be able to express their views and on which Amazon are able to access and
improve on services that customers are unsatisfied with, and also by Amazon showing customers that they are
listening to them by replying back to customer suggestions and feedbacks and making these changes then
customers feel as though Amazon actually care about them and would like to re order from them in the future,
Amazon also communicate with customers via social networking sites such as Facebook where they are able to
attract thousands of new customers, and be able to join in with customers suggestions and feedback, it is a
method of promotion which allows Amazon to produce a business to customer relationship.
Amazon have provided customers with a simple but sophisticated website which is bright, colourful, easy to
navigate, user friendly, labelled sections such as ladies and men's clothing, health and beauty, electronics,
sports, etc., appealing and attract customers. Due to the user friendly website customers feel safe in using the
site and find it easy and simple to navigate and if problems occur Amazon offer an online customer service
which allows customers problems to be resolved. Via the Amazon website customers are able to create an
Amazon account upon which Amazon is able to view whenever they sign in, they styles, their previous
transaction and are able to send that customers promotions as well as the monthly Amazon special deals. The
Amazon website allows customers to view products from different view such as being able to zoom products,
seeing from different angles, rotations, videos of the product and how it functions producing the customer
with a high-street experience, as they want to make the customer experience as first-hand view as possible.
Amazon offer different types of delivery methods in order to meet the customers wants and need such as the
UK standard delivery, which delivers the good three days after the date ordered for a delivery charge of £3.95,
UK super saver delivery which delivers the good six days after the goods were ordered for free charge, Next
day Delivery £5.95, UK same day delivery (limited) £9.95. Amazon offer all these delivery methods in order to
meet the requirements of the customers and once an order is ordered Amazon emails or text the customers to
let them know that they have received their orders and within how many days the customer should receive
their order. If customers have problems there is a 24/7 online customer service which allows customers to ask
questions. Furthermore Amazon also has the next day delivery for the customers who wants it faster and
urgently, and from the reviews it comes on time which benefits the customer as this can be important for
them, secondly Amazon also has click and collect where it takes less than a minute and this benefits the
customer as this can save time, and they can collect the product when they're coming back from the work
instead of waiting for the delivery.
Therefore, in conclusion from the advantages stated above we can see that internet marketing provides many
effective internet marketing techniques in order to meet the customer satisfaction. Such as providing many
different brands and producing new market sectors to become involved within to produce customer
convenience as well as being able to communicate with customers to be able to view and work with their
wants and needs by Amazon having their blog where suggestions and feedback can be kept as well as creating
Internet Marketing enables Amazon to meet the needs and wants of their customers more effectively as
customers are able to access the site which is efficient and meets the needs and wants of a customers.
Internet marketing also enables Amazon to identify their markets and allows Amazon to do product research
as well in order to attract their potential customers and meet their wants and needs via the online business as
they have blogs on their website which allows customers to write their reviews and suggestions as well as
disadvantages, and therefore there are many disadvantages to internet marketing such as regularly updating
their website to attract customers as well as the difficulty that many customers may not have access to the
web or may not know the procedures of using it.
Amazon communicate with their customers in a variety of ways in order to produce a business to customer
relationship by using internet marketing such as using their online Blogs, this attracts customers who have
pros or cons about Amazon to be able to express their views and on which Amazon are able to access and
improve on services that customers are unsatisfied with, and also by Amazon showing customers that they are
listening to them by replying back to customer suggestions and feedbacks and making these changes then
customers feel as though Amazon actually care about them and would like to re order from them in the future,
Amazon also communicate with customers via social networking sites such as Facebook where they are able to
attract thousands of new customers, and be able to join in with customers suggestions and feedback, it is a
method of promotion which allows Amazon to produce a business to customer relationship.
Amazon have provided customers with a simple but sophisticated website which is bright, colourful, easy to
navigate, user friendly, labelled sections such as ladies and men's clothing, health and beauty, electronics,
sports, etc., appealing and attract customers. Due to the user friendly website customers feel safe in using the
site and find it easy and simple to navigate and if problems occur Amazon offer an online customer service
which allows customers problems to be resolved. Via the Amazon website customers are able to create an
Amazon account upon which Amazon is able to view whenever they sign in, they styles, their previous
transaction and are able to send that customers promotions as well as the monthly Amazon special deals. The
Amazon website allows customers to view products from different view such as being able to zoom products,
seeing from different angles, rotations, videos of the product and how it functions producing the customer
with a high-street experience, as they want to make the customer experience as first-hand view as possible.
Amazon offer different types of delivery methods in order to meet the customers wants and need such as the
UK standard delivery, which delivers the good three days after the date ordered for a delivery charge of £3.95,
UK super saver delivery which delivers the good six days after the goods were ordered for free charge, Next
day Delivery £5.95, UK same day delivery (limited) £9.95. Amazon offer all these delivery methods in order to
meet the requirements of the customers and once an order is ordered Amazon emails or text the customers to
let them know that they have received their orders and within how many days the customer should receive
their order. If customers have problems there is a 24/7 online customer service which allows customers to ask
questions. Furthermore Amazon also has the next day delivery for the customers who wants it faster and
urgently, and from the reviews it comes on time which benefits the customer as this can be important for
them, secondly Amazon also has click and collect where it takes less than a minute and this benefits the
customer as this can save time, and they can collect the product when they're coming back from the work
instead of waiting for the delivery.
Therefore, in conclusion from the advantages stated above we can see that internet marketing provides many
effective internet marketing techniques in order to meet the customer satisfaction. Such as providing many
different brands and producing new market sectors to become involved within to produce customer
convenience as well as being able to communicate with customers to be able to view and work with their
wants and needs by Amazon having their blog where suggestions and feedback can be kept as well as creating
