Evaluate the effectiveness of media used in campaigns for change

Event - - series of organised actions for a purpose which often raise money through donations or participation fees or sponsors e.g. bake sale, sponsored run, etc. - useful in campaigning as people become more involved and have more chance to fully understand what the campaign is for/about. - create a sense of community as people group together for the same cause. - entertainment factor which encourages people to attend and participate in future events as well if it's repeated, such as the Race for Life. However, being entertaining and such may distract people from the meaning behind the campaign event. - take a lot planning and organisation to consider people's basic and special needs e.g. toilet access, medical access, travel access, etc. often to make money from the event, money has to be spent. - If insufficient funds are generated from the event to cover costs, then they may end up losing money from the event. - may end up being delayed or cancelled due to changes in weather, which could also lose money or lead to a loss of interest from those previously intending to participate.