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describe how social psychologists use the scientific method - ✔✔The scientific method:
1.Observation
2.Generate hypotheses about why
3.Develop a testable hypothesis
4.Design a study/experiment
independent variables - ✔✔The variable that is systematically manipulated
Involves more than one condition
This is the variable that you think will cause differences in behavior
dependent variables - ✔✔The variable that is measured because you think it is affected by ("dependent
on") the experimental conditions
The effect of the independent variable
control - ✔✔Experiments can take place in a setting(the lab) where the researcher can control many
potential third variables
Maintaining control while achieving experimental realism is important so that participants take the
experiment seriously and don't alter their behavior
correlational design - ✔✔
experimental design - ✔✔
Challenges of research in social psych - ✔✔Controlling confounding third variables
Achieving experimental realism
, Problems with survey methods (like social desirability bias)
Not everything is easily tested through an experiment
A lot of the existing research has used WEIRD participants•Western, Educated, Industrialized, Rich,
Democratic
Four Major theoretical perspectives of Social Psych - ✔✔1.Sociocultural
Theorizes that larger social groups exert a lot of influence on social behavior of an individual
2.Evolutionary
Theorizes that humans have deep-rooted physical and psychological dispositions that aid survival and
reproduction
3.Social Learning
Theorizes that social behavior is driven by prior learning experiences, and shaped through reinforcement
and punishment
4.Social Cognitive
Social behavior is driven by subjective interpretation and perception of events
The person, the situation, and person-situation interactions - ✔✔The Person:
Features & characteristics that individuals bring into social situations
The situation:
Events or circumstances outside the person
Person-Situation:
People and situations interact in many ways
B(Behavior)=P(person)*S(situation)
5 fundamental motives behind goal-oriented social behavior - ✔✔1)To establish social ties
2)To understand ourselves and others
3)To gain & maintain status
4)To defend ourselves and those we value
5)To attract and retain mates