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Summary

General summary of the course

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Uploaded on
17-12-2022
Written in
2021/2022

General summary of the subject, it doesn't go into much detail, it's to have a general idea when studying and reviewing.

Institution
IE University
Course
Marketing Fundamentals








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Connected book

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Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing
  • mei 2020
  • 9781292341132
  • 18

Written for

Institution
IE University
Study
BBA
Course
Marketing Fundamentals

Document information

Summarized whole book?
No
Which chapters are summarized?
Del capítulo 1 al 7
Uploaded on
December 17, 2022
Number of pages
1
Written in
2021/2022
Type
SUMMARY

Subjects

  • value
  • and relationships
  • consumer marke
  • company and marketing strategy partnering to build customer engagement
  • marketing creating customer value and engagement
  • analyzing the marketing environment
  • managing marketing information to gain customer insights
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