,© Ekaphon maneechot/Shutterstock
Essentials of
Business
Communication 11e
Mary Ellen Guffey Dana Loew y
Emerita Professor of Business Emerita Lecturer, Business Communication
Los Angeles Pierce College California State University, Fullerton
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
Copyright 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
Important Notice: Media content referenced within the product description or the product
text may not be available in the eBook version.
Copyright 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
Copyright 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, Essentials of Business Communication, 11E © 2019, 2016 Cengage Learning, Inc.
Mary Ellen Guffey
Dana Loewy Unless otherwise noted, all content is © Cengage.
SVP, Higher Ed Product, Content, and Market ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may
Development: Erin Joyner be reproduced or distributed in any form or by any means, except as permitted
by U.S. copyright law, without the prior written permission of the copyright owner.
VP, Product Management: Mike Schenk
Product Director: Bryan Gambrel For product information and technology assistance, contact us at
Cengage Customer & Sales Support, 1-800-354-9706 or support.cengage.com.
Product Manager: Heather Mooney
For permission to use material from this text or product, submit all
Content Developer Manager: John Rich
requests online at www.cengage.com/permissions.
Content Developer: Bethany Sexton
Library of Congress Control Number: 2017952176
Product Assistant: Tawny H. Schaad
Student Edition:
Marketing Manager: Eric Wagner
ISBN: 978-1-337-38649-4
Sr. Content Project Manager: Kim Kusnerak Loose Leaf Edition:
ISBN: 978-1-337-38661-6
Production Service: SPi Global Annotated Instructor’s Edition:
Sr. Art Director: Bethany Bourgeois ISBN: 978-1-337-38650-0
Internal Design: Ted & Trish Cengage
Knapke/Knapke Design 20 Channel Center Street
Boston, MA 02210
Cover Design: Ted & Trish USA
Knapke/Knapke Design
Cengage is a leading provider of customized learning solutions with
Cover Image: Ekaphon maneechot/ employees residing in nearly 40 different countries and sales in more
Shutterstock.com than 125 countries around the world. Find your local r epresentative at
Internal Images: Writing Plan: REDPIXEL.PL/ www.cengage.com.
Shutterstock.com; Office Insider: Rawpixel
Cengage products are represented in Canada by Nelson Education, Ltd.
.com/Shutterstock.com; Workplace in Focus:
Nomad_Soul/Shutterstock.com To learn more about Cengage platforms and services, visit
www.cengage.com.
Intellectual Property
To register or access your online learning solution or purchase materials for
Analyst: Diane Garrity
your course, visit www.cengagebrain.com.
Project Manager: Sarah Shainwald
Printed in the United States of America
Print Number: 01 Print Year: 2018
Copyright 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
Copyright 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.